The Benefits Of Sponsoring the 5th International Marine Conservation Congress


By Andrew Lewin


The time of the 5th International Marine Conservation Congress (IMCC5) is almost here! On June 24, or just before, almost 1000 professionals involved in making the oceans healthier through marine science and conservation will come together in Kuching, Borneo, Malaysia to share information on their project successes and find solutions to overcome the challenges faced by the oceans around the world. IMCC5 is a fantastic opportunity for people within the field of marine science and conservation to come together and work towards conserving the world’s most important ecosystem. It’s also a chance for brands to send a message to the world that they support a healthier planet by supporting those who strive to conserve the ocean’s environments, resources, and cultural heritages!


Brands are taking more responsibility on taking care of the planet these days because it benefits not only their public image, but also adds to their legacy of making life better for their customers. Customers buy with emotion; they buy a product or service because they not only enjoy what they buy, but they believe in the mission of the company. Patagonia sells outdoor gear to people who enjoy the outdoors. Their customers care deeply about the environments they love to explore with gear they buy, so Patagonia helps protect those key places. They also realized that many of their customers take part in protecting nature. In response, Patagonia recently launched a project that matched people who wanted to help protect nature with organizations searching for volunteers among their other initiatives. Patagonia’s customers are grateful for the project and will be proud of the work they do to protect the outdoors, which creates even more brand loyalty. Brands whose customers are interested in the outdoors can easily build customer loyalty by embracing similar initiatives. The return on investment with these initiatives is huge for companies and brands!

Conservation Alliance

Patagonia has done a lot to build its brand as a company that not only makes quality merchandise, but also cares deeply about the environments its customers care about, including founding The Conservation Alliance (© Patagonia)


The opportunity is not just for large brands such as Patagonia. My own brand, Speak Up For Blue Media, is a small company (I am the only staff member and work with collaborators) working to build its reputation. I am sponsoring IMCC5 because I understand its benefits for my brand, and I have even seen the proof. I went to IMCC4 in 2016 with the aim to interview presenters one-on-one for my podcast (The Speak Up For Blue Podcast). I went to the conference with a small audience, and left well-known within the field of marine conservation science! I left the conference with a stronger brand and a larger audience as other conference delegates quickly spread the word of the podcast to friends, family, and colleagues. My audience grew, and I now began having requests to be on the show by marine scientists and conservationists. My brand reputation grew quickly because my brand was exposed at IMCC4, directly to a huge portion of my target audience. I am a proud sponsor for this year’s IMCC because I want to continue to grow my brand, and believe sponsoring IMCC5 is one of the best ways I can do so!


Your brand can seize a great opportunity to build its customer base with people who are  proud of the work their favorite brands (that’s you!) are doing to better protect the oceans.  It starts with a small sponsorship that will help drive the productive conversations and key workshops held during the meeting. Don’t be left in the wake of other companies already working to support marine conservation initiatives like IMCC5! Take time to check out our sponsorship page here and find out how you can join the rush to Make Marine Science Matter at IMCC5 this summer!


Andrew Lewin is the founder of Speak Up For Blue, a marine ecologist, and an ‘oceanpreneur.’ His career mission is to teach you how to Live for a Better Ocean by telling you what’s happening in the latest ocean news, science, and conservation of the world’s oceans. Andrew’s goal is to build Speak Up For Blue as an online platform where you can get the information you need to live in a way where you minimize your impact on the ocean and are able to learn and support the people and their projects that work so, so hard, to protect the oceans and people reliant on them every day. You can follow his YouTube channel here!


Why Am I Excited to Attend IMCC5?


By Patrick Goff


That is a question that I think about quite often now as I look forward to this summer. Why am I excited to attend IMCC5? Why am I willing to travel to Malaysia to attend a marine science conference? Those are great questions to ask of a middle school science teacher from the landlocked state of Kentucky in the US. I am excited to attend for a few reasons

1. Any chance I get to listen, talk with and interact with practicing scientists is awesome! It is through interactions and connections made here that my students are able to benefit. This conference gives me live interactions to help me better myself as a science educator. Meeting as many new people really helps me to better serve my students as a science educator. The more I understand how scientists think, work and go about investigating the world around them, the better I am able to share this with my students and better able to help setup more realistic science projects with them. What’s better is that I will be able to learn new ways to work #scicomm into my classroom, new ways to integrate the arts into my classroom and new ways of using technology to help my students learn and share what they know about science.

2. As an environmentally concerned citizen, if I can get a chance to learn more about how I can help be a better steward of the oceans, it is worth my time. Going to a marine science conference on the edge of the Pacific Ocean to learn about how I can help is a fantastic opportunity! It is through conferences like this one that I am able to learn and then take that information back not only to my students, but also to my community to better educate them about marine science. I am excited about learning. I am excited about science. I am excited about marine science. IMCC is all of that in one place!

3. As a father of a son who is interested in science, I am humbled to be able to bring him with me to share in this adventure. He will get to experience new cultures, meet people from around the world helping to broaden his view and experiences. Through this experience, he will grow into a better human. What an opportunity to take him to Malaysia to participate in a Marine Science conference! I mean, this is a lifetime adventure for us. We will get to meet so many new people, experience new cultures, eat new food and widen our world view. This is just so fantastic!

4. There are so many awesome and fantastic people who I have met and can’t wait to see again in person. People that I have talked to online, through twitter and others who have Skyped in or talked/worked with my students. This is a great chance to say thanks and see old friends!

Patrick!Patrick Goff and Stephanie Januchowski-Hartley pose for a picture with the poster Patrick shared at IMCC4 in St. John’s about his initiative to get more scientists interacting with high school teachers & students! He can’t wait to continue to make connections with motivated scientists in Kuching this summer! (© Patrick Goff)

I am pumped! I am super pumped about coming to IMCC5 in Kuching. I am having a hard time finding the words to adequately share with you how excited I am, especially as a science educator. This has been a dream for me, to come and hang out at a science conference with scientists. I am so thankful to the organization for taking me in and letting me a part of it. See you all in Kuching!


Patrick Goff is a middle school science teacher in Lexington, Kentucky in the United States of America. He has been teaching for 17 years, holds a Bachelor of Science in Secondary Education, a Masters in Administration and is Nationally Board Certified in Early Adolescent Science Education. Patrick is also the founder of the Student Scientist Partnership program, which aims to match up public school teachers and scientists to further communication and interaction opportunities between scientists and students in the classroom. You can also follow Patrick on Twitter here!

The 1st International Marine Kids Congress!


Outreach, diversity, and education are three integral components to a successful scientific conference. What better way to incorporate all three at #IMCC5 than to include local and delegate children?


IMCC5 organizers are happy to officially introduce the 1st International Marine Kids Congress (IMKC)!


Organized and led by qualified science instructors, IMKC will run along IMCC5 and engage 30 school-aged children (ages 7 through 14) in science education, marine biology, environmental conservation, and experiential learning. Participants will visit at least one local ecosystem to directly observe its wildlife, engage in a shoreline clean-up project, and carry out a small-scale research project focused on the marine or coastal environment.

Participants will include local youth from Sarawak and children of delegates. By interacting with science instructors and marine science professionals in a coastal city like Kuching, these children will experience a connection to the ocean that they may have never truly appreciated while also gaining a sense of empowerment to protect this fragile ecosystem.

1st Grade Outreach 4.jpg

The International Marine Kids Congress will bring together expert marine conservation scientists & youths for a unique learning experience! (© Ashley Rowell)

The inaugural and one-of-a kind event will incorporate science, education, outreach, communication, and adventures! Some of the highlights include:

  • Lessons on the scientific method, student-led projects, and an IMKC poster session
  • Melissa Marquez from The Fins United Initiative as Plenary Speaker
  • Hand-on, STEM-based laboratory activities on estuaries, marine debris/plastics, and salinity
  • Activities with a local artist centered around environmental awareness
  • Excursions that may include mangrove and dolphin-watching, Semenggoh Wildlife Center, and local-led city tour of Kuching
  • Beach/estuary clean up and trash inventory
  • Movie screening and discussion


This project represents the first of anticipated subsequent Kids Congresses focused on engaging tomorrow’s ocean leaders in marine science education and inspiring within them a lifelong appreciation for our oceans.
For more information email Patrick Goff or Keni Rienks.