10 Delegate Tips on How to Use Social Media at #IMCC4


By the participants of Workshop WS95


Hello Delegates!

We’re currently in a workshop where we are learning how to make the 4th International Marine Conservation Congress (#IMCC4) the most social media friendly conference possible. Here is our ten-point plan for you. You SHOULD be using it!

  1. Go where the conversation is already. Join it. Don’t try to make a new one from scratch.
  2. Retweet your colleagues’ work, don’t just favorite it. It helps spread the science message further.
  3. Contact a presenter on Twitter whose presentation you loved. They won’t mind at all!
  4. Think about your audience when choosing which social media platform to use.
  5. Choose appropriate language.
  6. Storify is easier to do if you do it right away.
  7. You can talk about real things in 140 characters. Be concise!
  8. Use social media, because mainstream media picks up stories from it. You can drive the story!
  9. What you put on social media can be read forever. Don’t tweet anything you wouldn’t want ANYONE to know.
  10. The half-life of a tweet is seconds. Tweet often, tweet more often, and tweet like your life depends on it. That’s what makes IMCC4 MASSIVE!

Crowdsourcing better data on small-scale fisheries


By Kendra Karr

Many of the world’s fish are caught in small-scale fisheries that lack data about the health of fish populations, giving managers very limited information to base management decisions on. In turn, most of these fisheries appear to be under-performing with respect to conservation, the amount of food they can produce, the amount of money they can generate, and the quality of the livelihoods they can support. There is a perception that these fisheries cannot be assessed without large amounts of data. Because of this perception, many fisheries remain unassessed, ineffectively managed or not managed at all leading to under performance or even collapse.


(Photo credit: Jason Houston)

Fortunately, there are alternatives: fishermen and women, community members, managers and scientists are collaborating to bridge the data gap for these important fishing communities; increasing knowledge and resources for effective fishery assessment and management. While these collaborations have started to fill in the gaps, we still need input from fishery managers and practitioners for a complete picture of the data.

In collaboration with small-scale fisheries around the world, we are beginning to collect information on the pathway and tools employed in actions of science-based fishery co-management in small-scale, data-limited contexts.

Context and goals:

Finding ways to evaluate small-scale fisheries means gaining a deeper insight into the pathways and tools used to transition fisheries to more science based solutions. These solutions allow fisheries to meet environmental, social and economic goals. Successful fisheries around the world have shown that establishing secure fishing rights with science-based catch limits not only empowers fishermen to become stewards of the resource, but can also support a pathway to long-term sustainability. Both the pathways and tools employed to reform fisheries vary, but there are a growing number of examples that use a form of co-management along with science-based fishery management.

Case studies help identify the many ways stakeholders address the challenges their fisheries are facing and help develop science-based solutions for sustainable fishing.

Upcoming panel at IMCC:

At this year’s International Marine Conservation Congress (IMCC) in St. John’s, Newfoundland and Labrador – in collaboration with five fisheries – we will hear the stories from those involved in transitioning a small-scale, data-limited fishery into a science-based managed fishery. Attendees are encouraged to participate in the symposium – Integrated science and management solutions for data-limited and low governance fisheries – and contribute to the associated panel discussion.

Small-scale fisheries are reforming during a fortunate period, as there are tools designed to empower on the ground partners to address the challenges these fisheries are facing. These tools can be used to develop sustainable solutions that support more fish in the water, more food on the plate and more prosperous communities.

Let’s hear your story, so together we can bridge the gap in knowledge and understanding of the critical resources.

How you can participate:

  • Contribute to our survey: Fishery Assessment and Management Pathway.
  • Attend our symposium and panel discussion on data limited assessment and co-management of fisheries at this year’s International Marine Conservation Congress (IMCC) on August 1st 8:30-11:30 in Salon F.

Kendra Carr is a Scientist with the Fishery Solutions Center of the Environmental Defense Fund and conducts cutting edge research that drives innovation in fishery assessment and management. Her research focuses on data-limited stock assessment, fishery management and science-based networks of marine protected areas. 


Focus Group Invite: Fishing the Small: Making Sure There Is Enough Food For All


By Aurelie Cosandey-Godin, WWF-Canada Oceans

Hello IMCC4 Delegates!

We’d like to encourage everyone to come out to World Wildlife Fund-Canada’s focus group Fishing the Small: Making Sure There Is Enough Food For All. Forage species — small, abundant fish — play a key role in marine ecosystems. But worldwide, management of forage fish fisheries have focused on maintaining targeted populations without addressing their ecological role.

Humpback whales, British Columbia, Canada

Humpback whales (Megaptera novaeangliae) feeding in the coastal waters near Prince Rupert, British Columbia, Canada.

This session will include a presentation on WWF-Canada’s Forage Fish campaign, but it is primarily a participatory session with a facilitator, using the World Cafe method. A graphic facilitator, Marguerite Drescher, will be on hand to capture key points visually. A report, Food for All, about the state of the Canadian forage fish fisheries, will be available at the session.

There are two sessions on Tuesday August 2, so you can choose the one most relevant to your interests.

Session 1: 8:30-10:30am: What conditions are required to advance ecosystem-based fisheries management of forage species in Canada?

Session 2: 11am-1pm: What  information and tools are required to insure that foraging needs of dependent predators are considered in decision-making?

Both will be held in Salon F of the Delta Conference Centre. See you there!

How Plastic Pink Flamingos and Silly Sunglasses Can Help You Save the Oceans



IMCC4 session:

Using marketing to tackle the challenge of behaviour change

Sunday, July 31, 2016; 11:00 – 13:00

By Sara Isaac — SalterMitchell, Marketing for Change

So you’re a scientist. An expert in your field. You’ve got a darn good idea of 20 to 30 things that could be done right now to advance marine conservation. There’s just one small problem: most other people in the world are not scientists. And most other people do not care about marine conservation enough (if at all) to change their behavior to make a difference.

So what are you going to do? You could get depressed or angry (arguably the most rational responses).You could try to explain your data points in the simplest of terms in the hopes that logic will persuade people to act (though Fogo Island’s Museum of the Flat Earth should give you pause). You could simply resolve to keep doing the science you love and ignore the fact that all major threats to the marine environment are driven by human behavior.

Or you could get some help from plastic pink flamingos and silly sunglasses.

Come learn how behavior change marketing can help you harness the drivers of human behavior to achieve your conservation goals during our IMCC4 session on Sunday, July 31, 2016, starting at 11:00 a.m.


You’ll hear how a radio telenovela (soap opera) helped promote responsible fishing practices in Belize. You’ll learn how the Be Floridian marketing campaign — with Felix, the pink plastic flamingo, as a tongue-in-cheek mascot of local culture — asked Florida residents to “protect fun” and helped prompt a drop in residential fertilizer use and a resurgence of seagrass in Tampa Bay. You’ll also learn key questions to ask to create and test marketing messages, and you’ll get a healthy dose of scientific skepticism about biological outcomes from behavior change marketing campaigns, including lessons learned from Rare’s experience in seeking a practical, ethical and effective approach to meaningful impact evaluation.

Of all the mysteries that scientists decipher on a daily basis, understanding human behavior may be the most important for advancing marine conservation. Come learn how you can leverage behavioral determinants to translate marine science into action.


When We Went Down To The Beach Today- The IMCC4 Beach Clean.


By Keni Rienks


(Picture: The IMCC4 and Marine Institute Beach Cleaners)

“Making Marine Science Matter.” What does that congress theme mean to you? For the IMCC4 Organizing Committee that represents a vast arena of things, and that is why we have over a week of workshops, symposiums, plenary speakers, and other facets to communicate with each other about our areas of expertise, our passions, and what works.  It is also an important goal of this congress to give back to our community through different outreach events, the first of which occurred this morning.


(Picture: Middle Cove Beach)

Communications Co-Chair Keni Rienks aided in the organization of a group of delegates to clean up one of the area’s most beautiful and popular destinations, Middle Cove Beach. Five delegates were in attendance with a global representation: North Carolina (USA), Winnepeg (Canada) by way of India, Cape Town (South Africa), and two Memorial University affiliates. This was made possible by the collaboration with the Marine Institute of Memorial University’s Ocean Net program. Coordinator Tiffany Martin provided us supplies, guidance, education, and a local’s perspective of this gorgeous area. She ID’d several species of [dead] fish, and educated us on capelin rolling. Though we didn’t get to witness it in action, we sure smelled the aftermath of the several hundred unfortunate ones that couldn’t quite beat out the last falling tide.


(Picture: The local fauna)

This extremely unique beach was composed mostly of perfectly smooth, round rocks and pebbles, and sounded like putting milk onto Rice Krispies when the waves came in.  We even had several whale sightings! Overall we hauled out at least 10 bags of trash, and we had a perfect first day to kick-off IMCC 2016!


(Picture: An interesting find)

Keni Rienks is the IMCC4 Communications Co-Chair. This is her first IMCC and she is loving it so far!

Get Ready for IMCC4!


Attending IMCC4?  Here’s what you need to know to make the most out of the conference, in a nutshell.

Sections in this post:



Download the official IMCC3 conference app on your mobile device HERE Set up a personal account and enjoy exclusive features including messaging and personal schedules. Learn about the app in last part of this blog post: Getting the most from the IMCC4 conference app.

You can also download the IMCC 4 Program here. Please note that to offset our carbon footprint, printed programs will not be available at the conference. Instead, we have created an app and pre-loaded the program onto each participant’s USB conference lanyard that you will receive on arrival. (Exception: those who paid for a program with registration can pick up their copy at the registration desk)


Twitter users: Note down the conference hashtag #IMCC4 and follow the conference twitter accounts @IMCC2016 and @OceansOnline to stay connected.

  • Start the conversation now by tweeting HERE
  • Tip for presenters: Add your Twitter handle to your slides and posters – the Twitter community will love you!


Don’t forget to bring:

  1. Reusable water bottle / travel coffee mug to use throughout the conference. You can also purchase a reusable cup from the nearby Rocket Bakery.
  2. Bag, to use throughout the conference
  3. Pens and notepad
  4. Name cards for networking
  5. Mobile devices – wifi is free for all delegates in the conference centre, and we have an amazing conference app for you to use.
  6. Plenty of excitement!


  • We’re having some fun with our drink tickets for the Sunday evening Poster Reception: each presenter will be given a set of tickets to give away at their discretion to those folks that engage with their posters! Attendees, be ready for some attentive conversations with presenters!  More details here.
  • Want to share the #OceanOptimism? Visit us at the Communications Table to share your success stories, tales of inspiration and reasons for hope – we’ll be capturing positive stories and solutions through conversation, online portals, film and photo.  Tag yourself in a selfie from our selfie station with #IMCC4 on July 30 / 31 and get some free SCB swag! Also find get info on the SCB Marine Section and info on becoming more involved in Marine Section programs and activities.
  • Read our Code of Conduct to learn about how we will make IMCC4 a welcoming environment that is safe, collaborative, supportive, and productive!
  • And last, but not least… keep checking the app and IMCC4 website for updates during the conference.


The IMCC4 app is more than just a schedule – it’s also a networking tool and conference planner that is designed to help you maximize your IMCC4 experience.

The primary purpose of the app is to help you find and attend the talks, workshops, focus groups, and other events that you want to experience during the conference. But in addition to that, the app has a number of features that are very powerful, and aren’t immediately obvious when you first turn it on. Here, we’ll share some tips on how to get the most mileage out of this app at IMCC4.

Make a profile

AAAAP PROFILE.pngEveryone should have received an email with login and password details (if you didn’t, email Lori Strong right away with your name and registration details). Your first step, after downloading the app is to log in and make a profile.

From the main menu, swipe RIGHT to “My Profile.” There, you can see and edit your name, affiliation, phone number, email address, and so on – you can even add a photo by clicking on the top right icon (circled in red below)! These features make it easier to find people at the conference and to follow up with them during or after.

Send message and plan meetings

You can send any attendee a message from the Messaging feature. This works in a pretty straightforward way – but what you may not notice is that you can also plan meetings through the app. From the main menu, swipe right and select My Schedule. Click the top right icon to send a meeting request. Here, you can invite attendees, select a place, date, and time, and when you save it, it will appear in My Schedule. In this way, My Schedule serves not only as your conference schedule, but also allows you to plan meetings with attendees before, after, or during the conference – and all your scheduling information will be present from one easy-to-access tab!


Take and share photos

You can always tweet out photos using #IMCC4, but our conference app also has a photo section. Swipe right once from the main menu and select Gallery. Click the picture icon at the top right of the screen to take a photo or upload an existing photo.

Connect your social media profiles to the app

There’s a little cartoon word bubble that says Social on the front page. This is your one-stop-shop to connect all your social media profiles to the IMCC4 app. In this way, you can Tweet or post on Facebook directly from the App, as well as view the Live-Blog.

If you encounter any technical issues with the app, feel free to use the Support Request tool on the rightmost App screen.

Happy conferencing and best wishes from the IMCC4 Team 🙂



#IMCC4 is a Social Media Friendly Zone


By Edward Hind – IMCC4 Communications Chair

At IMCC, we’re extremely proud of the adoption of social media by our delegates, many of whom are leaders in setting the agenda on communication via social media at science conferences. For this reason, we hope #IMCC4 will be one of the most tweeted, Facebook posted, live-streamed conferences to date. However, we realize there may be a small number of instances where a delegate may not want to engage with social media. In the rest of this post we outline our social media policy and steps you can take if you want to embargo content from social media. Thank you for reading and we’ll see you on our official hashtag – #IMCC4.

Our Policy: The use of social media to share the content of presentations, symposiums, focus groups, workshops, plenaries and all other events and activities at the 4th International Marine Conservation Congress (IMCC4) is not just permitted, it is encouraged. Only if an individual presenter expressly indicates that you not publicize their work do we kindly ask you to respect their wishes. The IMCC organizers cannot enforce an embargo of any material presented at the congress, so if you are truly presenting material that cannot be shared with an audience beyond IMCC4 delegates we ask you to reconsider including it in your presentation.

Why we have this policy: The moto of IMCC is “Making Marine Science Matter”. We strongly believe that marine science is most likely to matter when it becomes not just an activity of the academy, but of society as a whole. We believe sharing the content delivered at IMCC over cross-society platforms like those of social media is one of the best chances we have to communicate our science to new audiences and to engage in conversation with those audiences. The goals of our organizing institution, the Society for Conservation Biology Marine Section, reflect this ethos:

  • Facilitate the dissemination of the science of marine conservation through education, publications, presentations, and media outreach
  • Encourage communication and action across disciplinary, national, and institutional boundaries

Embargoing the content of your presentation: There are two ways to do this. Firstly, at the beginning of your presentation or a slide/talk section you can verbally ask the audience not to publicise content, to take photographs, and/or to live-stream video. Second, you can insert one or both of the following images on to EACH ONE of your ‘embargoed’ slides. We recommend you use both approaches as somebody may walk in after you have made your announcement.

No Tweeting Image


(Image: European Geosciences Union under Creative Commons License)

No Photographs Image


(To use image without credit purchase for $1.99)

No Live-Streaming Image

(To use image without credit purchase for $1.99)