Dr. Diogo Veríssimo, works on the application of marketing principles to address biodiversity conservation challenges. His research has focused, amongst other topics such as conservation conflict or the wildlife trade, on the use of marketing principles to select, evaluate and use conservation flagships, and on the understanding of the drivers of field and online donations to conservation NGOs. Diogo is currently a David H. Smith Conservation research fellow, where he is working with Rare, the NGO that pioneered the use of social marketing to achieve conservation goals, to design more effective impact evaluation practices, and to better understand social return on investment of social marketing campaigns.
Diogo’s presentation at the ICCB ECCB 2015 will review the impact of conservation interventions that aim to influence human behavior through non-regulatory and non-pecuniary incentives. This presentation will be part of the Symposium “Conservation Marketing: a new path to understanding and influencing human behaviour” which will bring together conservation academics and practitioners together with marketing professionals from the commercial sector to present and discuss the application of marketing in conservation projects. The talks will focus on subjects as broad as the marketing of marine protected areas (MPAs), the effectiveness of celebrities to communicate conservation messages and the use of social marketing to communicate with decision makers. This Symposium will also be linked to the launch of the newly created SCB working group on Conservation Marketing and Engagement.